NBA Top Shot is a blockchain-based collectible online game created by Dapper Labs in collaboration with the NBA and NBPA. The platform, launched in October 2020, allows fans to buy, sell, and truly own digital NBA Moments™. These are professionally produced highlight clips of a significant play on the Flow blockchain. Flow, a high-performance and consumer-focused blockchain built by Dapper Labs, enables Top Shot to support seamless transactions and fiat onboarding.
These Moments are packaged into packs, just like physical trading cards, and released in varying tiers. The tiers range from Common and Fandom all the way to Rare, Legendary, and extremely limited Ultimate editions. Each also comes serialized and authenticated, creating scarcity and driving value.
Since its debut, the platform has seen staggering engagement: more than $880 million in total sales, over 1 million users at its peak, and surging daily volumes. Beyond collecting, Top Shot gamifies the experience through challenges, quests, leaderboards, and trade tickets. These features encourage competition, strategic collecting, and trading scarcity. In essence, the platform bridges fandom, nostalgia, and NFTs. It enables fans to collect iconic NBA moments, interact with like-minded collectors, and trade assets in a live market. And these all happen within a secure, officially licensed digital ecosystem.
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