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Blur is a zero-fee non-fungible token (NFT) marketplace launched in October 2022 to cater to the needs of professional NFT traders. The team behind the marketplace, Blur.io raised $14 million from world-class investors and NFT traders.
Blur's vision is to empower the NFT trading community. Unlike NFT markets, Blur was designed specifically for pro traders with specific trading needs.
Blur became increasingly popular before its official launch, as the market promised faster NFT sweeps, better trading fees, a sorting function, and a more intuitive interface than its competitors.
On the Blur marketplace, professional traders can browse and buy NFTs and digital assets from other marketplaces with instant liquidity, batch shelf, and floor-sweeping transactions, and order book NFT transactions.
As a platform for pro traders, Blur assumes a trader-friendly fee structure has made it more convenient and cost-effective compared to other platforms. This structure helped Blur quickly get a major market share in NFT sales.
After Blur eliminated trading fees for both buyers and sellers, other top platforms, including OpenSea were forced to do the same.
In addition, Blur honors creator royalties like other marketplaces. However, creator royalties on Blur are customizable, allowing NFT traders to choose the percentage.
These are some of the reasons Blur quickly became the trading platform for NFTs, overtaking OpenSea as the NFT market leader ranked by volume.
Since its launch, Blur has offered traders the most rewards, incentivizing traders who sell NFTs. In contrast to other NFT marketplaces, the first Airdrop 1 of Blur was opened to everyone who had previously traded NFTs in the last 6 months.
Traders who met this requirement were given care packages in the airdrop. The care packages had four tiers of rarity — Unrevealed, Uncommon, Rare, and Legendary. The rarity was based on the value they traded.
The second airdrop, which was ten times the first was open to loyal users who had listed at least one NFT on Blur by November 2, 2022. Blur has promised more rewards of up to $300 million for traders in the Season 2 airdrop.
Unlike season 1 which was for all NFT traders, the new airdrop gives priority to “loyal traders”. Blur says users with 100% loyalty have the highest chances of Mythical Care Packages, which are worth 100x Uncommon Care Packages.
The creators of Blur, as well as its developers, operate as pseudonymous entities. The founder, Pacman is an MIT graduate and member of the Peter Thiel Fellowship, while Zeneca of the ZenAcademy operates as the Director of the Blur Foundation.
Holding BLUR, the ERC-20 token of the project, gives traders an opportunity to participate in the governance of the Blur marketplace and also profit from its success through community ownership.
According to the Blur website, the 3 billion minted BLUR tokens will be distributed over 4 to 5 years. The project tokenomics allocate 51% to the community, 29% to past and future core contributors, 19% to investors, and 1% to advisors.
Blur.io launched the Blur Tokens (BLUR) on February 14th, distributing the tokens via airdrops to traders who had used the marketplace in the last three months. The airdrop was initially scheduled for January, but was delayed to allow the team “try new things.”
As per data from CoinMarketCap, Blur has a circulating supply of 410,470,186 BLUR of the 3 billion tokens minted at the official blur launch.
Over the next five years, the Blur treasury will distribute 39% of the BLUR token supply through contributor grants, community initiatives, and incentive programs, with 10% allocated to the next incentive release.
Blur has a market cap of $238.89 million on a circulating supply of 410.47 million BLUR tokens. By market cap, Blur is ranked as the 140th largest project as per data from CoinMarketCap.
The highest price paid for a BLUR token was before the token was airdropped. On February 13th, BLUR has at an all-time high of $45.98.
Shortly after the airdrop of BLUR, traders who had received the token began selling massively, forcing the Blur price to hit an all-time low of $0.4318 on February 14th.
BLUR's price stabilized in the following days and gained 34.5% since the price drop of February 14th.
The popularity of BLUR means you can buy the token at the current rates on major crypto exchanges including Coinbase, KuCoin, Kraken, Uniswap, OKX, Huobi, Bybit, BTCEX, BingX, Bitget, and more.
The airdrops and incentives of Blur have seen its growth in trading volume to top other markets. Since its launch, Blur leads all NFT marketplaces in trading volume.
According to data from the blockchain analytics from, Dune, Blur has been recording an average daily sale of $21.26 million since it launched last year.
Over 571,000 users have visited the platform since it launched, with an average of over 2,137 trading on Blur every day.
The highest single sale of a digital asset recorded on Blur is valued at $598,078, from the mfer NFT collection.
The marketplace growth data of Blur puts it as the fastest-growing NFT marketplace in the industry's history. Blur achieved this amidst a decline in NFT trading.
BLUR recorded its highest trading volume of Blur in the first three days after the token was launched and has been unmatched to date.
On the other hand, Blur has outperformed other NFTs markets in trading volume.
According to real-time data from DappRadar, over the last 30 days, over $1.89 billion worth of NFTs have been recorded on the market.
The closest markets to Blur are OpenSea and X2Y2, which have recorded $475 million and $39.1 million in the last 30 days, respectively.
Blur (BLUR) is available on the Atomic Wallet. The BLUR Wallet offered by Atomic allows users to send, receive, hold, and swap BLUR with other supported assets.
Blur Website: https://blur.io/
Blur Twitter: https://twitter.com/blur_io
Blur Analytics: https://docs.blur.foundation/analytics
Blur Foundation: https://gov.blur.foundation/
Blur Discord: https://forms.gle/h1rn861dELqSoZZX9
BLUR is an Ethereum-based token that serves as the native token of the NFT marketplace. BLUR is fundamental to the operation of the DAO. BLUR holders can participate in the governance of the project by registering their voting balances via the delegation of their BLUR tokens to an address. Voting power depends on the number of BLUR tokens delegated.
Blur DAO is a decentralized autonomous organization (DAO) launched by Blur.io to take charge of the governance and management of the NFT trading platform. The Blur DAO was created to give power back to the NFT community, allowing them to have a say in the core decision being made about the project.
Blur was created with professional traders in mind. As such, the marketplace offers 10 times faster swapping, zero marketplace fees, NFT trending tabs, airdrops for loyal traders, and the ability to spot rares faster.
To list an NFT collection on the Blur Marketplace, creators are to join the project’s Discord channel where they can post their requests on the #feedback room with details of the collection they want to be listed. The listing process is handled by the Blur.io team until there is a more formal application process.
Blur is still in the process of building its marketplace. Blur now supports mobile devices but still doesn’t have an app. In addition to building an app, the Blur team is still working on optimizing the marketplace for better performance.
Blur honors creator royalties on the marketplace, allowing them to set their prefered percentage for royalties. In addition, traders who honor royalties are rewarded with a larger airdrop of $BLUR tokens compared to others.