RLY is the native token of the Rally platform, which allows creators and communities to launch their own branded digital tokens. These tokens can be used to incentivize engagement and monetize content, providing a new model for creators to interact with their audience. RLY tokens play a central role in the Rally ecosystem, as they are used for both governance and utility purposes. Token holders can participate in voting processes that shape the future of the platform, while also utilizing RLY for staking and earning rewards. Rally has gained traction as a platform that empowers creators and communities, enabling them to create sustainable economies around their content and foster deeper connections with their fans.